Project
The J Street Companies began working exclusively with XSport Fitness, one of America’s fastest growing full service fitness companies, in 2005. XSport is headquartered in Big Rock, Illinois. The fitness centers offer a range of services including state of the art equipment, swimming pool, basketball, rock climbing, tanning, personal training, dietary supplements, fitness apparel and day care. XSport is primarily located in the Chicago area, but has also targeted the Washington, DC metropolitan area as well as New York. We work with XSport to find existing product or developable product in the 40,000-60,000 square foot range. Recently, XSport began leasing smaller Xpress stores in the 10,000-20,000 square foot range.
Challenges
Despite the metropolitan Washington, DC area’s explosive growth, finding available retail space in the 40,000 square foot plus range is difficult due to the region’s strong economy. Furthermore, since XSport is new to the market, already populated with other fitness chains, educating potential landlords and brokers has proved challenging.
Solutions
With a strong proactive effort, and by educating brokers and landlords alike on XSport’s unparalleled quality, we have been able to make headway with multiple opportunities. When the first club opened in 2006, the marketing of XSport to the outside world became easier, as prospective landlords and brokers could actually experience what XSport has to offer.
Results
To date, we have represented XSport in the leasing of four deals:
- Merrifield Town Center, Merrifield, Virginia – 43,000 square feet
- 4300 King Street, Alexandria, Virginia – 57,000 square feet
- Siena Park, 2301 Columbia Pike, Alexandria, Virginia – 12,000 square feet
- Fairfax Court, Fairfax, Virginia – 40,000 square feet